The Professional Outdoor Media Association (POMA) awarded its Pinnacle Award for newspaper/web writing to Brandon Butler for his article “Missouri Supreme Court Rules All Deer Are Wildlife.” The article appeared in approximately 30 newspapers across Missouri and Indiana that run Butler’s weekly syndicated column, Driftwood Outdoors.
The Pinnacle Awards honor journalists annually for exceptional journalistic achievement in traditional outdoor sports-focused magazine writing, newspaper/web writing, photography/illustration, book, broadcasting, and conservation journalism. Pinnacle Awards are the highest honor the organization can bestow upon its media members for their creative works. The Pinnacle Awards are presented by Mossy Oak during POMA’s Annual Business Conference. The 2019 conference took place in Wichita, Kansas, June 18-20.
“To win the POMA Pinnacle Award is an enormous honor. I am truly humbled and thankful. I’m especially proud to win for this article because of how critical it is the general public understands the situation we are facing as Chronic Wasting Disease spreads across our country. Citizens must implore their elected officials and state wildlife agencies to do more than is currently being done to protect one of our most iconic wildlife species, the white-tailed deer,” Butler said.
This is the second Pinnacle Award for Butler. He previously won in the magazine category for his article “The Bear’s Den,” which appeared in Traditional Bowhunter Magazine in 2010.
“Missouri Supreme Court Rules All Deer Are Wildlife” begins, “It took five years and millions of dollars to settle an argument that should have never happened. But the buck has stopped at the Missouri Supreme Court, which July 3 unanimously ruled all deer are wildlife.”
Butler began writing his syndicated outdoor newspaper column, Driftwood Outdoors, in September of 2016 and has published a column every week since. Driftwood Outdoors currently runs in approximately 30 newspapers per week across Missouri and Indiana.