The wearable tech revolution is upon us. But where is Apple in the fight?

Companies like Pebble, Fitbit, and Jawbone all have wrist-based trackers that sync with our smartphones. These gadgets take some of the most basic features already available and make them easier to access.

Rumors have been swirling for some time now that heavyweights like Apple, Samsung, and Google are hard at work on a smartwatches of their own.

Digital designer, James Ivaldi and his team at Jivaldi came up with this fun concept that imagines what a smartwatch offering from Apple could look like. While the idea is a bit far-fetched, it's still fun to dream about what could be.

Apple is rumored to be working on a wearable computer, supposedly called the iWatch. Designer and founder of design firm Jivaldi, LLC, James Ivaldi and his team came up with this amazing concept for fun.

Here is what Jivaldi imagines the iWatch packaging would look like. It's very Apple-esque.

The device is crafted from high-quality materials, something that Apple prides itself on.

Jivaldi's concept is less of a watch and more like a bracelet cuff.

See the rest of the story at Business Insider

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