Pilot Travel Centers has launched a major new initiative utilizing communications tools ranging from putting messages on its fleet of tanker trucks to launching new social media sites to promote its premium coffees in 2010 and confirm Pilot coffee as “the best on the interstate.” A Pilot Travel Center is located in Boonville, Mo., at 1701 Ashley Road, exit 101 off of I-70.
The initiative includes the company’s first official Facebook fan page dedicated exclusively to coffee and a brand new Twitter account.
“We are trying to tell the world about our great coffee program,” said Tim Purcell, Pilot’s director of merchandising. “We are using every method we know of to communicate it. Social networks are just another new method we are using to deliver our message.”
The Pilot Travel Centers fan page can be accessed by visiting http://www.facebook.com/pilottravelcenters.
