First-ever Wine Tourism Day set for May 11

BOONVILLE, Mo.:  The first-ever Wine Tourism Day in North America will take place Saturday, May 11, 2013 with wineries, hotels, restaurants, and other businesses offering a variety of events to the public throughout North America. Cooper’s Oak Winery will be offering a special live music to mark this day locally.
“There are now more than 7,500 wineries in 205 American viticultural areas,” said Allan Wright, president of Zephyr Adventures, the active wine tour company organizing Wine Tourism Day. “Most of these wine regions and many of these wineries are dependent on visitors who sleep in hotel beds, eat in restaurants, and buy wine from cellar doors. Wine tourism is very important to the success of many local economies and is a subject worth commemorating.” In 2010, the Missouri wine industry generated $175.7 million in tourism; the impact of wine and grapes totaled $1.6 billion to the state’s economy.
Locally, Cooper’s Oak Winery is offering a free live music with the band Oatmeal for the Foxhounds from 5-8 p.m. at its location at 327 Main St. “This will be a fun evening with a great band, said Theresa Krebs, tasting room manager. “Missouri makes many good wines and I hope those who haven’t tried ours yet will visit, enjoy the music and sample some of our award-winning wines.”
The idea for a Wine Tourism Day comes from Europe, where the European Day of Wine Tourism has been ongoing since 2009. Attendees of the 2012 Wine Tourism Conference, an annual gathering of the industry’s leaders, discussed bringing the concept to North America.
Wine Tourism Day is supported by a number of industry partners including, Touring and Tasting Marketing & Media, WineAmerica, the Wine Industry Network, the Wine Tourism Conference, and Zephyr Adventures, in addition to wine and tourism associations in wine regions throughout North America.
For more information and to find a list of events on Wine Tourism Day, please visit