What do we really adore?

Have you read or seen The Hobbit?  The character Gollum is one of the most unattractive characters in literature. Physically, his movements are spider like, his skin pallid and sicklly looking , he has googly eyes, and his voice is raspy.  His character is avaricious.  He "guards" The Ring, he strokes it, he holds it dear, he calls it My Precious."   He reminds me of Wayne LaPierre of the NRA.  LaPierre worships metal that kills.  His priorities place guns over living people.  Sad, sad, example of a MAN.  

As 2012 concludes, let us consider, what is really My Precious?